Frequently Asked Questions

1. What is Aratrika?

Aratrika is a fashion brand that blends elegance, comfort, and sustainability to create unique clothing for modern individuals. Our collections are designed to celebrate individuality while prioritizing high-quality materials, ethical production, and timeless aesthetics.

2. What does the name ‘Aratrika’ mean?

'Aratrika' is a Sanskrit word that signifies radiance, light, and a divine aura. It reflects our brand’s philosophy of bringing illumination and confidence to everyone who wears our clothing.

3. Where is Aratrika based?

Aratrika is based in India, operating online. We currently sell through our website, making our designs accessible to customers everywhere in India.

4. Who is behind Aratrika?

Aratrika was founded by Pratyasha Singh and co-founded by Anagha G Rao, a passionate designer and entrepreneur with a vision to redefine fashion with quality, authenticity, and sustainability. The brand was born from a desire to merge artistic expression with conscious consumerism.

5. What type of clothing do you offer?

Aratrika offers a range of clothing, including:

  • Casual Wear—Chic and comfortable everyday outfits.
  • Streetwear—Trendy and modern apparel for bold fashion statements.

We continuously introduce new designs and collections based on seasonal trends and customer preferences.

6. What materials do you use?

At Aratrika, we prioritize high-quality fabrics such as cotton and linen to ensure comfort, durability, and sustainability. Each material is carefully chosen to reduce environmental impact while maintaining luxury and style.

7. Are your products sustainable?

Yes! Sustainability is at the core of Aratrika. Our approach includes:

  • Using eco-friendly fabrics to minimize carbon footprint.
  • Partnering with ethical manufacturers who provide fair wages and safe working conditions.
  • Reducing waste through limited production runs and recyclable packaging.
  • Encouraging customers to repurpose or recycle old clothing.

8. How do I place an order?

You can shop directly through our official website thearatrika.com

Simply browse, select your favorites, and follow the checkout process.

9. Do you ship internationally?

 No, we are currently shipping to India.

10. How long does shipping take?

 Typically, takes 2-5 business days for delivery.

11. How do I take care of my Aratrika clothing?

To ensure your clothing stays in great condition, we recommend:

  • Washing delicate fabrics by hand or on a gentle machine cycle.
  • Using cold water to prevent fabric damage and shrinkage.
  • Avoiding harsh detergents or bleach.
  • Drying in shade to preserve colors.
  • Ironing at low temperatures, especially for organic fabrics.

Each product comes with specific care instructions—please check the label before washing.

12. How can I contact customer support?

We’re always here to help! You can contact our support team via:

  • Email: thearatrika@gmailcom
  • Instagram DM: The Aratrika
    Our team typically responds within 24-48 hours.